Facebook Fans: Why You Need ‘Em and How to Get ‘Em

Facebook is EVERYWHERE!  You see television commercials, hear radio advertisements and read print ads all telling you to “Like us on Facebook.”  When you get on Facebook, you see almost all of the major companies have Fan Pages set up designed for one purpose only – to get you to become a “fan”. Why would huge companies spend millions of dollars to promote on Facebook?

Within this article, we seek to answer these questions and more.  We’ll also show to you a quick and cost-effective way to increase the number of fans on your Fan Pages .

The Value of a “Fan”

One of the biggest draws of Facebook is the value of a “fan”. When people “like” a Fan Page, they are taking action to declare they “like” the Fan Page and become a “fan”.  Do you understand the value of this?  These aren’t some random people on some email list you bought. These are people who showed they like you by clicking on the “Like” button and became your fan. This is crucial to understand! 

Here’s the best part: 

When a person is your fan, your message gets in front of them on their home page. 

 When a person is a fan, he/she can engage with you through the fan page wall.  This is key because through this tool, you have many opportunities to interact with them.  The more they interact with you, the stronger the bond you create and the more likely is they’ll buy (or continue to buy) from you.

 Also, as your fans interact with you, their interaction is posted on their wall, visible to their friends.  This allows your message to get in front of many more people, thus allowing you to grow your fan base free of charge!

So how do you go about increasing your Fan Page fans? There are many ways to do this.  I recommend a powerful One-Two Punch.

 The One-Two Punch 

The first “punch” is to use FB Ads and use something called a “Like” Campaign.  These super-targeted ads are designed to get people to click “like” without having to  go to your fan page.  They are also designed to get a very high amount of “Likes” per impression thus driving down your advertising costs. Again, the idea of using these ad campaigns is to get a new fan for pennies on the dollar.

 The second part of the 1-2 punch is to create a “Reveal Tab” on your Fan page.  You can direct non-fans  to a specific tab (a page within your fan page) and have them see different content than people who are already fans. That way if people do click on your ad without first becoming a fan, they must become a fan now in order to get your content on the actual Fan Page.  This way you are maximizing the number of fans you’ll get through your “Like” campaign.

There are many, many more ways to increase your fan base that we’ll discuss in future articles.

 Looking for more ways to use FB marketing in your company?  CLICK HERE NOW to check us out on Fiverr.  Let us create a customized FB marketing strategy just for you!

Suggestions on How to Live a Happy and Rewarding Life

As I was cleaning out my basement today, I came across a folder from one of the last classes I took while getting my MBA.  The class was named “Creative Problem Solving for Business” and for our final project, each student had to give a presentation on something related to creativity.

In this folder was a handout from one of my classmates’ presentations.  It was entitled: “Suggestions on How to Live a Happy and Rewarding Life”.  I found these suggestions to be very profound and live many of them to this day. I’d like to share them with you:

• Take time to smell the roses.
• Take a nap on Sunday afternoon
• Drink 8 glasses of water a day
• Never deprive someone of hope…it may be all they have
• Be thankful for every meal
• Don’t be afraid to say “I’m sorry”
• Don’t take good health for granted
• Don’t interrupt
• Don’t tailgate
• Improve your performance by improving your attitude
• Wave at children on the school bus
• Listen to your children
• Leave everything a little better than you found it
• Leave the toilet seat in the down position
• Keep it simple
• Keep good company
• Keep your promises
• Be kinder than necessary
• Never give up on anyone, miracles happen everyday
• Say thank you a lot
• Say please a lot
• Take your dog to obedience school…you’ll both learn a lot
• Slow dance
• Don’t rain on other people’s parade
• Don’t postpone joy
• Stop blaming others take responsibility for every area of your life
• Take care of your reputation, it’s your most valuable asset
• Count your blessings
• Whistle
• Marry only for love
• Call your mother
• Do more than is expected
• Be there when people need you
• Be someone’s hero

When you care about others…

When you reach out to others…

When you give of yourself to help others…

You make a difference.

My classmate found these from the United Way: Celebrate Living, Celebrate Giving. used in the 7 Habits of Highly Effective People Course.

Perhaps the most important suggestion for me is the “Stop blaming others, take responsibility for every area of your life”.  I’ve found that taking this one step has drastically improved my life in all areas.

Which suggestions resonate the most for you?  Which ones don’t you agree with?  I look forward to hearing what you think!

17 Benefits of Affiliate Marketing

Rosiland Gardner is the queen of affiliate marketing. I consider her “Super Affilate Handbook” to be the Bible of Affiliate Marketing.  Below are 17 benefits of being an affiliate that she lists in her book:

1. No Production Costs – The cost to develop and produce a new product is
prohibitive for almost anyone who wants to start a home-based business. With
affiliate programs, production costs aren’t an issue. The product has been
developed and proven – all on the merchant’s nickel.
2. Low Cost Set-up – Compared with building a store offline, becoming an Internet
marketer is cheap. You probably already have a desk, Internet-connected
computer and word-processing software, which is all the equipment you may
need.
3. No Fees or Licenses – I often compare doing business as an affiliate, with
distributing a line of products in the real world. The biggest difference is that the
distributor must often pay for a license to distribute products within a limited
geographic region. Affiliate programs, on the other hand, are usually free to join,
and geographic market reach is limited only by the affiliate’s ability to promote
his web site.
4. Sell Almost Anything – What isn’t sold online? That list must be shorter than
the one describing all that IS sold online. There are thousands and thousands of
affiliate programs selling every product under the sun. That makes it easy to find
products related to your current or planned web site.
5. No Sales Experience Required – When I started my affiliate business, I had
absolutely no sales experience. That wasn’t a problem, however. The companies I
affiliated with provided excellent marketing material. Using their sales copy, I
was able to get my first affiliate site up in less than a day.
6. No Employees – Employee salaries are the biggest business expense. Although
you may need or want someone to work for you on occasion, you’ll never have to
worry about hiring full or part-time employees while working as an affiliate
marketer. When you have a project you want to hire out, it is easy to find
specialists in every computer-related field who can work for you from the comfort
of THEIR own homes. You pay only for the project, and never have to worry
about ongoing employee-related benefits and deductions.
7. No Merchant Accounts – Setting up a merchant account is time-consuming and
costly. However, affiliate marketers don’t need merchant account. Merchants
bear all the costs for payment processing. As an affiliate, you’ll never lose sleep
over chargebacks, fraud or losing your merchant account.
8. No Inventory – As an affiliate marketer, you can sell large items without storage
concerns, even if you live in a small one-bedroom apartment.
9. No Order-Processing – Forget the problems associated with collecting and
storing names, addresses, credit card numbers, etc. The merchant does all that!
10. No Shipping – The cost and hassle to prepare and ship products to customers
worldwide could be staggering. Affiliates never have to worry about packaging
supplies or postal rates.
11. No Customer Service – Do you hate the prospect of dealing with nasty people
or customer complaints? Don’t worry about it! The merchant handles the
snivelers.
12. Make Money While You Sleep – What other business allows you as a sole
proprietor to keep your doors open and keep making money even when you take
breaks or after you go home for the night?
13. Worldwide Marketplace – The Internet is the world’s largest marketplace. You
can drive more visitors to your online store in a day, than a small-town merchant
will see in his or her brick and mortar business in a year.
14. Work from Home – Working from home is considered the best advantage to
having an online business by those who despised a long commute to work or
prefer to work in their pajamas. Parents, in particular, value having more time to
spend with their children.
15. Work Anywhere in the World – An online business is perfect for those who
love to travel. I’ve used my laptop to maintain my affiliate business throughout
North America as well as from remote locations in South America and China.
16. Minimal Risk – The product you chose isn’t making money? Dump it. Take down
your links and promote another! It’s that easy. There are no long-term contracts
binding you to products that don’t sell.
17. High Income Potential – If you have a job, your salary or hourly wage is
probably pre-determined. Maybe there’s not much, other than working overtime,
that you can do to increase your income. With your own affiliate business on the
Internet your income potential is limited only by your desire, effort and
imagination.

Looking for the “Complete Package” in Internet Marketing training?  This is as good as it gets.

Your Million Dollar Tip: Learn “To” Instead of “How-To”

Would you rather: learn “To” make $1,000,000 in profit within 1 year, or learn “How To” make $1,000,000 in profit within 1 year?

Think about it carefully before answering. With a plethora of Do It Yourself (DIY) and “How-To” programs, articles and courses on the market, it seems as if the “How-To” route is the way to go. This is why the vast majority of those looking for guidance in “how to” make a full-time income (or more) online fail. They look for info on “How-To” and they find it. They consume the information and think they “learn” it. The best case scenario is they understand it intellectually. To actually achieve what you desire, you must learn “To”, instead of just learning “How To.”

True learning involves a physical component. The body and mind must actually experience the event they’re learning about. The body must develop “muscle memory” to learn what it feels like to do something. This is why 99.9% of programs involving IM fail. A lot of them do an outstanding job of explaining concepts and HOW to do it, but don’t help the learner actually learn it physically.

Crossing the chasm between intellectual understanding and muscle-memory is a 3 step process:

1. Understand the concept of what to do

2. Apply the concept (Otherwise known as practicing)

3. Receive feedback – Being able to “see” the performance of the practice and how it differs from the desired outcome.

Example of Active Learning

A perfect example of this is the delivery of golf lessons. When I go in for a lesson to work on my swing with a golf pro, we use a swing simulator that greatly enhances this process. The golf pro has me hit a few balls to get a feel for my swing. He then goes to the simulator and pulls up a video of a PGA golfer that has a swing I can emulate. The instructor shows a video of what the PGA pro’s head, shoulders, arms, hands, hips, legs and feet are doing while he is swinging. I then take a few swings. Each swing is recorded via video and is replayed for me showing me what I’m doing with my head, shoulders, arms, hands, hips, legs and feet. This exercise allows me to “see” what I’m doing right and wrong. More importantly, as I continue to swing I can learn to “feel” what I’m doing right and wrong.

Can this process be brought to the internet marketing arena? Absolutely! Learning Labs can be used instead of swing simulators. These learning labs are small virtual classrooms that allow the instructor to work with each person in the class and help him/her practice the concepts/skills covered in the ebook/video portion of the program.

The next time you look at buying a program that promises to teach you how to make money online, make sure it has a set of learning lab sessions. If it doesn’t, you’re wasting your money.

Looking for the “Complete Package” in Internet Marketing Training?  There is nothing better on the market than this.

Webinars Vs. Virtual Classrooms

It seems as if one can’t go a day without being told about a webinar promoting the latest and greatest in the world of making money online. Many internet marketers are making webinars a featured tool in their marketing plan and for good reason. They can get their message across to many, many people all at once.

I have attended many a webinar and thoroughly enjoyed most of them, but there is something you should know about them. Webinars can provide the illusion of awesome training but actually fail most people.

Effective training is more than just getting useful, relevant and actionable information. Effective training also helps the learner “experience” the information the learner is “learning”. One-third of a training program should be the presentation or delivery of the information. The remaining two-thirds of an effective training program should allow the attendee to apply the information and receive feedback as to how they applied the information presented.

Be aware that as entertaining as webinars can be, they still only present the information. There are no real application or feedback opportunities available during most webinars and they can easily go 2 hours or longer. This means that in order for the information provided during the webinar “training” to be effective, there needs to be an additional 4 hours dedicated to application and feedback.

There is a solution: virtual classroom training. Though they look very similar at first glance, a virtual classroom is very different from a webinar. A webinar is designed for volume while a virtual classroom is designed for intimacy. A webinar does allow some interaction between the host and attendees, but a virtual classroom allows for deeper interactions through breakout rooms and other activities. A virtual classroom allows the sharing of ideas and collaboration as the attendees apply the things taught during the presentation phase of the program.

The next time you look at a program that promises to teach you how to make money online, make sure they offer a virtual classroom that allows you to get the two-thirds of training most programs fail to provide.

Looking to offer training via a virtual classroom?  There’s only one that provides the customization needed to create robust learning experiences:  Adobe Connect Pro.  Click here to get it today.

What’s Missing in 99.9% of ALL Internet Marketing Programs

Maybe I’m naive, maybe I’m just dumb, but I’m AMAZED by all of the programs out there that supposedly will help even the newbie start making thousands of dollars online in a matter of days.  Do these programs work?

Many of these programs DO work (to a degree).  You see, the vast majority of these programs don’t actually say that YOU will make that kind of money that quickly.  Instead, they say they will show you how THEY did it. If you persevere and keep working, some of these programs will help you make money online.  They just won’t make the kind of money you thought you would when you read their sales page.

There is a secret to these “How I Made $25,000 in an HOUR” claims: they are only half true.  Sure they may have sent out an email at 1:00 and within an hour they had sales that amounted to $25,000.  What they don’t tell you is they already had a list of 100,000 people that took a lot of time, money or both to create.  Also, the $25,000 is gross sales – not profit.

There are other programs that provide some INTENSE KICK A$$ VALUE! They provide interesting insights and strategies that are just plain cool.  Yet, most of these programs don’t work for those that buy them.  Why?

It’s because none of these programs are designed to provide the 3 basics of professional success:

Knowledge, Skills, & Ability (KSA)

99.99% of the programs in existence today focus primarily on the knowledge, but leave the other two components out entirely.  Of course, it really isn’t the program creator’s fault.  They don’t know any better.

Coming from a Corporate Training background, I look at things MUCH differently.  I look at the 3 key parts of effective training: 1) Presentation (of the information) 2) Application (of the information) 3) Feedback (of your application of the information).

I look at how I can take the information you need to be successful internet marketers and create a way for you to synthesize the information through action.  I then tell you what you’re doing right, or what you can do to improve as you apply the information.

This is an entirely NEW WAY of doing things!

Only one other person I know of provides true training to aspiring online entrepreneurs.  The principles he teaches is required for ANYONE who hope to create a solid online business. If you’re looking to start succeed RIGHT NOW, you need to click on the link below.

Click Here and take 5 minutes and read this letter now!